‘No party’: UK musical ads will change to stop bad theatre behaviour

Theatre operators are working with producers as audience behaviour reaches ‘worst in five years’

Popular musicals will be told to avoid phrases such as “best party in town” and “dancing in the aisles” after growing reports of rowdy and abusive behaviour from audiences.

Ambassador Theatre Group (ATG), the largest theatre operator in the UK, is working with producers to temper any ad campaigns that could encourage bad behaviour, the Stage reported.