NSW minerals lobby advertising blitz doesn’t come clean on the dirty realities of coalmining | Temperature Check

NSW Minerals Council says campaign aims to educate the public – but its claims of responsible, low-emissions coalmining don’t stack up

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“Because in New South Wales, we mine responsibly. For today and tomorrow,” comes the proud declaration at the end of an advert from the state’s mining lobby.

The advertisement from the NSW Minerals Council, seen on streaming services including SBS, features four people wearing the logos of the majority Chinese-owned company Yancoal.

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