9 months ago
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Hasbro signs deal with Lego Group and Alton Towers operator Merlin Entertainments
Peppa Pig is to make her Lego debut in a new range of toys and theme park attractions, in the latest lucrative deal to immortalise a popular character in plastic brick form.
The multibillion-dollar global preschool phenomenon known for her love of jumping in muddy puddles is to be given the Lego treatment, appearing for the first time in a range of Duplo sets for children and a series of themed Lego experiences at big theme parks.
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