Pharrell Williams takes Louis Vuitton to Hong Kong for his second men’s show

Creative director targets east Asia’s luxury market as his preppy streetwear is given a tropical twist

For his first show as men’s creative director of Louis Vuitton in June, Pharrell Williams closed down the Pont Neuf bridge in Paris, and counted mega-celebrities including Beyoncé and Jay-Z, and Rihanna and A$AP Rocky as guests.

His second effort took place in Hong Kong and focused on local stars in the front row. The actors Zhu Yilong and Chow Yun-fat were joined by three members of the Cantopop band Mirror and the rapper Tyson Yoshi. There was also a take on celestial stars, with a light show at the end rendering the Louis Vuitton monogram in twinkling lights across the city’s harbour.