Premier League viewers in Australia bombarded with ads for offshore gambling firms thanks to loophole

Billboards displayed ads that would otherwise be banned from Australian screens, according to a complaint against Optus Sport to the media watchdog

A loophole is allowing Australian fans of the English Premier League to be bombarded with betting ads for offshore gambling companies that would otherwise be banned from screens, according to a complaint to the media watchdog.

The Australian Communications and Media Authority (Acma) is investigating a complaint against Optus Sport by gambling researcher and investigative journalist Jack Kerr, who alleges gambling ads featured in every single minute of a Premier League match between Aston Villa and Manchester City broadcast in December.