Processes, Vol. 12, Pages 1388: Interpreting Digital Transformation from a Psychological Perspective: A Case Study of the Oil and Gas Industry

Processes, Vol. 12, Pages 1388: Interpreting Digital Transformation from a Psychological Perspective: A Case Study of the Oil and Gas Industry

Processes doi: 10.3390/pr12071388

Authors: Jiaming Zhang Yan Yang Yundong Zhang Shuaiqi Liu Maoxin Qiu Huazhen Zhang

This article addresses the problem statement and objective by exploring the necessity, scope, and execution of digital transformation in the oil and gas industry from a psychological perspective. It highlights the cognitive barriers faced by non-ICT professionals, which are often overlooked in traditional approaches. The study integrates case studies and empirical evidence from a mixed-methods approach, including qualitative interviews with industry experts and quantitative surveys among employees, to provide a comprehensive understanding of the transformation process. The research emphasizes the integration of psychological theories with practical digital transformation strategies, illustrating key obstacles and solutions. By adopting a holistic approach that incorporates both technological advancements and psychological insights, the study aims to enhance the effectiveness and sustainability of digital transformation efforts. Major contributions include identifying cognitive barriers, proposing solutions to overcome these barriers, and presenting real-world applications that demonstrate the successful merging of psychological insights and digital strategies in the oil and gas sector.