Qantas tumbles down rankings of Australia’s best brands as Bunnings maintains top spot

Hardware chain tops Brand Finance rankings for strongest brand for third year in a row, with Woolworths, Telstra, Commonwealth Bank and Coles ranked the four most valuable brands

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Qantas has tumbled to 41st place in an analysis of the strength of Australian brands, due to “reputational issues that generated negative media coverage”, a far cry from when the airline was considered the country’s strongest brand by the same report in 2019.

A Brand Finance report released on Wednesday ranked what it said were Australia’s 100 most valuable and strongest brands in 2024. Bunnings was found to be the strongest brand for a third consecutive year, while Woolworths was the most valuable brand despite a 5% decline in brand value.

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