10 months ago
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Assessment by GroupM expects spending totals for presidential election year to be up 30% on 2020 election cycle
With little more than a month to go before the US presidential election season kicks off in Iowa, a new projection of political spending says a record $15.9bn will be spent on advertising, up more than 30% up on the 2019-2020 election cycle.
The assessment, by GroupM, one of the world’s largest paid advertising agencies, suggests total political ad revenue could add a billion more to reach a total of $17.1bn, if including direct mail pitches.
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