Rest in Peeps: US candy pioneer Bob Born dies at 98

Pennsylvania confectioner worked out how to mass produce marshmallow Easter treat that now sells billions each year

Bob Born, the man who turned Peeps candy into an American phenomenon, has died. He was 98.

Just Born Quality Confections announced that Born died on 29 January, 100 years after his father, Sam Born, started the company in New York before relocating to Bethlehem, Pennsylvania.