Sainsbury’s begins offering lower prices to Nectar card holders

Supermarket’s exclusive deals follow Tesco’s successful Clubcard Prices offer

Sainsbury’s has begun offering lower prices on more than 300 items to members of its Nectar loyalty card scheme in a move that will rival Tesco’s Clubcard scheme.

The Nectar Prices scheme offers deals when members of the supermarket’s loyalty programme swipe their card or app in large stores or link to their account online, in a similar way to its rival Tesco’s successful Clubcard Prices offer.