Sainsbury’s cuts prices of own-label bread and butter

Move by UK’s second-largest supermarket raises hopes that food inflation will start to come down

Sainsbury’s has cut the price of its own brand bread and butter, in what some are seeing as a sign that soaring food price inflation will start to come down in the coming months.

The UK’s second-largest supermarket chain said it had lowered the price of its soft white medium, wholemeal medium, wholemeal thick and toastie white loaves of bread to 75p, which is a reduction of 11%.