Sandy Hook parents press gunmakers to stop marketing weapons of war to kids

Families of children killed in massacre call out manufacturers’ push to sell weapons to adolescents

Parents of children massacred in the Sandy Hook elementary school shooting are stepping up their anti-gun violence campaign by exposing how the firearms industry is marketing weapons of war specifically to vulnerable adolescents.

In a fresh stage in their battle to staunch the rising loss of life from mass shootings, Sandy Hook parents are pressuring gun manufacturers to stop what they say is a cynical and aggressive effort to sell military-style weapons to young and impressionable Americans. They are alarmed by a shift in tone in gun advertising in which, they say, major companies have consciously decided to boost profits by targeting kids as young as 10.