Sausage rolls and Oasis: ‘Britishcore’ Tiktok trend drives interest in UK culture

From crummy pubs to a ‘cheeky Tesco run’, some of the most mundane aspects of British life are going viral

Think of British cultural exports in the 21st century and you might reach for the familiar examples: James Bond, Downton Abbey, Adele.

But in the algorithm-driven universe of TikTok where a trend known as “Britishcore” is one of the most in demand movements of the moment, it’s the mundane aspects of life in the UK which are going viral.