Serial returners send back £6.6bn of online purchases a year in UK, report finds

Industry bodies say over-ordering is eroding profitability as big sellers clamp down on practice

Shoppers with a habit of returning goods bought online to retailers will send back £1,400 of products each this year, totalling £6.6bn, a UK report has found.

Serial returners account for 11% of shoppers, but are on course to account for almost a quarter of the £27bn forecast returns this year, according to the report by the return logistics company ZigZag and the research company Retail Economics.