Shell’s ‘green’ ad campaign banned in UK for being ‘likely to mislead’

Advertising Standards Authority says ads do not make clear company’s business is mostly based on fossil fuels

An ad campaign by Shell promoting its green initiatives has been banned for not telling consumers that most of its business is based on environmentally damaging fossil fuels such as petrol.

Shell, which has set goals to become a net zero carbon energy company by 2050 while also expanding its gas business by a fifth, ran a TV, poster and YouTube campaign pushing renewable electricity, wind and car charging point initiatives.