Shoppers sceptical of whether Coles or Woolworths specials offer actual savings, Choice survey shows

New data from consumer group reveals four in five shoppers say it is hard to know whether markdowns represent value for money

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Most shoppers don’t believe Coles or Woolworths specials or sales promotions make it clear they offer actual savings, new data from consumer group Choice shows, with four in five consumers finding it difficult to discern real discounts.

Of almost 11,000 people surveyed, 88% of respondents said they were worried about the rising costs of groceries, while 83% of respondents said they thought some of the supermarkets’ marked down items made it hard to know if they were value for money.

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