Shrinkflation: hot cross buns, chips and cereals among products being downsized for the same price, Choice report finds

Australian supermarkets blame hidden price hikes on changing manufacturing facilities, shortages of raw materials and rising supplier costs

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Hot cross buns, chips and breakfast cereals are being downsized even as supermarkets retain or lift prices for the shrunken products, new research shows.

The practice, known as “shrinkflation”, reduces costs for producers but leaves consumers paying more for less during a cost-of-living crisis.

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