Spoof billboard ads take aim at BMW and Toyota over ‘going green’ claims

‘Subvertisers’ hijack 400 posters in Belgium, France, Germany and the UK to satirise what they claim are misleading ads by carmakers

Guerrilla “subvertisers” have taken aim at BMW and Toyota with a campaign of spoof adverts that they say reveals the truth behind the carmakers’ claims to be going green.

As the European Motor Show opened its doors in Brussels for its 100th anniversary over the weekend, climate activists hijacked more than 400 advertising billboards and bus stops in Belgium, France, Germany and England, calling out the companies.