Sports Direct under fire for mispelling Wales as ‘Cyrmu’ on bobble hats

Retailer removes £5 hats from website after mangling Welsh spelling of country, Cymru as ‘Cyrmu’

There are undoubtedly some Welsh names that can be difficult for someone who does not speak the language to negotiate, but the country itself – Cymru – is surely not too tricky.

So there has been a degree of frustration in Wales that the retailer Sports Direct has managed to mangle it as “Cyrmu” on a range of bobble hats.