Succession drives ‘quiet luxury’ look at Milan fashion week

Menswear has moved away from logos to more refined silhouettes, with collections from Prada to Raf Simons ditching streetwear

Such is the piercing influence of Succession on the wardrobes of the rich and famous that its stars didn’t even need to make a front-row appearance at Milan fashion week to make their presence felt. Excess is out and elegance is in as designers pursue the “quiet luxury” look that owes much of its recent popularity to the Roy family stone.

At Prada, the bellwether of where the fashion mood heads next, the co-designers Miuccia Prada and Raf Simons used the humble white shirt as a springboard for “a reconsideration of simple things”, said Prada after the show on Sunday.