Superdry warns on profits as ‘unseasonal’ weather slows sales

10 months ago 43

Struggling fashion chain’s shares plunge to record low, before recovering some ground

Superdry, the UK fashion retailer, has warned on profits, blaming “abnormally mild” weather for a drop in sales.

In an unscheduled trading update, the struggling retailer said retail sales fell 13% year on year in the six months to 28 October, its first half, because the mild weather meant customers were slow to buy its autumn and winter clothes.

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