Sushi, travel and high-end headphones help WH Smith profits double

Retailer’s fortunes bounce back after expansion abroad and pivot towards electronics and premium food ranges

Less than three years ago WH Smith, the chain once known for its chocolate promotions, magazines and stationery, had lost almost two-thirds of its stock market value as the pandemic damaged its UK high street business.

But now the retailer is reaping dividends from a transformation that means its typical customer is more likely to be picking up high-end headphones, a smartphone charger or some sushi – and may well be American.