Taylor Swift’s Midnights generates $230m in sales for Universal

Star ‘smashed numerous records’ and raised close to 3% of the company’s revenues from recorded music in 2022

Taylor Swift’s Midnights album, released in October, helped to generate $230m in sales for her label Universal last year, according to a report Wednesday.

According to JPMorgan Chase, the music superstar raised close to 3% of the company’s revenues from recorded music in 2022. As a result, analysts at the bank raised their estimates for last-quarter sales growth at the music giant to 10% from 6%.