The end of the large wine? Experts find health measure might not harm pubs

Removing biggest serving would not affect total profits, research suggests, but customers might complain

It may cause sour grapes among those halfway through dry January, salivating over the thought of that sauvignon blanc in a fortnight’s time.

But experts at Cambridge University have found that taking the biggest serving of wine off bar menus could benefit the nation’s health without hurting pubs’ profits.