Three’s a crowd: how farmers are cutting out the supermarkets

CrowdFarming network provides a one-stop shop to bring fresh produce to the customer’s door

Giving up police work to grow passion fruit might be considered an unconventional career move, but that is what Sergio Quijada Domínguez did when a hereditary heart condition forced him to retire at the age of 32 after 14 years in Spain’s Guardia Civil.

Quijada, who has about 1,500 plants on his farm near Vélez-Málaga in southern Spain, found he was good at growing passion fruit – what he lacked was the knowhow to sell them.