TikTok Australia expands trial of gambling advertising despite widespread criticism

1 year ago 58

Two more companies can now run ads targeting young people and women on social media platform

Australian social media users will see more sports gambling ads after TikTok quietly expanded a controversial trial of wagering partnerships despite widespread criticism.

The decision to increase ads could undermine any federal government action to restrict broadcast promotions, with researchers warning that gambling companies are one step ahead of regulators and are targeting new demographics.

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