TikTok’s data collection being scrutinised by Australia’s privacy watchdog

Office of the Australian Information Commissioner launches inquiry into platform’s use of marketing pixels to track people’s online habits

Australia’s privacy watchdog has launched an inquiry into how TikTok harvests personal data and whether it is being done with consent.

The Office of the Australian Information Commissioner (OAIC) will examine whether the social media platform has breached the online privacy of Australians through the use of marketing pixels, which track people’s online habits. This can include where they shop, how long they stay on websites and personal information, such as email addresses and mobile phone numbers.

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