UK government could offer low-cost baby formula under brand such as NHS, says watchdog

CMA sets out potential measures, including price cap on retailers, to combat high prices and lack of choice

The government could look to offer its own low-cost baby formula under a brand such as the NHS to combat the high prices and lack of choice in the market, the UK competition watchdog has said.

The Competition and Markets Authority (CMA) said that another “backstop” measure that the government could consider is to regulate and set a price or profit margin cap on retailers as a way to bring prices down for parents more rapidly.