UK regulator to ban ads for ‘misleading’ broadband and mobile deals

Information about mid-contract price increases must be made clear and upfront to consumers, says CAP

Broadband and mobile phone companies are to be banned from advertising “misleading” fixed-price contracts that fail to warn consumers that they face hefty mid-contract price increases.

Over the past year, telecoms providers have been surprising customers by imposing inflation-exceeding rises on their broadband and mobile phone payments mid-contract.