UK shoppers turn to own-label products as food price inflation stays above 17%

Cost of living squeeze continues, led by price rises for eggs, milk and cheese, say analysts Kantar

Shoppers increasingly turned to supermarkets’ cheapest own-label products as grocery inflation remained above 17% over the past month, keeping the pressure on already strained household finances.

Sales of the very cheapest value own-label lines jumped 46% in the four weeks to 16 April, compared with a year earlier, dropping in to nearly one in five baskets as consumers sought to make savings.