UK supermarkets using multibuy deals to encourage sales of meat, study finds

Exclusive: about one in five offers involve meat and dairy and one in ten processed meat despite known health risks

Supermarkets are using multibuy promotional deals to encourage shoppers to buy meat and processed meat, despite the products being linked to a heightened risk of cancer, research reveals.

Almost one in five (18%) of multibuy offers in major British supermarkets involve meat and dairy products, and one in ten (11%) processed meat such as ham, bacon and sausages.