Upmarket UK retailers ditch Christmas pud for panettone

10 months ago 30

Selfridges hails Italian classic as ‘a new undisputed champion of Christmas grub’ as demand soars

Shoppers at upmarket British retailers are eschewing the traditional Christmas pudding in favour of panettone for a lighter festive dessert this year.

Panettone has been steadily growing in popularity in the UK in recent years, but retailers said demand for the Milanese bread had soared this winter.

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