Visitors to UK attractions increasing but still below pre-Covid levels

Figures show many still ‘out of the habit’ of visiting museums, galleries, cathedrals, castles and country houses

Visitor numbers to the UK’s museums, galleries, cathedrals, zoos, castles and country houses are increasing but remain stubbornly below pre-pandemic levels, with a significant number of people still “out of the habit” of having a day out.

Figures released by the Association of Leading Visitor Attractions (ALVA) on Monday show a mixed picture. On the bright side, there was a 19% increase in visitor numbers in 2023 compared with 2022. The British Museum saw a 42% rise, making it the most visited attraction in the UK.