Wannabe entrepreneur-influencer brags about how many of his workers are in the Philippines

Sometimes, it’s worth it to feed the trolls.

Douchey startup types are increasingly chasing clout by cranking the obnoxiousness up to 11 on Twitter and basking in the hate-clicks. Because for douchey startup types, it’s not just about building a business by whatever means necessary; it’s about building a personal brand. Influencers are out there using social media to get rich, and rich people, or wannabe rich people, are trying to use their money to make the case that they should be influencers.

Sometimes it’s not worth going in on it, like when one Silicon Valley startup founder tweeted a “day in the life” thread that showed her doing basically no work, then turned around and bragged about what a successful business strategy it had been to court “hate-driven virality.”

Sometimes, though, you get this—and no, I’m not linking it.