1 year ago
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American visitors to the UK have risen sharply in number – and it may be because they are choosing to mix business with leisure
It’s the travel trend that never quite took off. Ever since American trader Ben Hockett made millions during the 2008 global financial crisis by trading online from an Exmouth pub, travel marketers have tried to sell the concept of mixing holidays with work.
But now blended travel – or “bleisure”, as it was known in the 00s heyday of portmanteau neologisms – seems to be having a moment.
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