Will weight loss drugs kill the fast food business?

Many firms see the dire forecasts as ‘overblown’ but they know they will have to adapt products to make ‘every bite must count’

On a drizzly morning Luton’s takeaways are preparing for the lunchtime rush. McDonald’s is busy with shoppers, while chains from Subway to German Doner Kebab are opening their doors for the approaching army of hungry stomachs.

The Bedfordshire town is one of the UK’s worst spots for obesity, with one hospital admission linked to weight for every 20 residents in 2022. That toll is more than 10 times the rate in Bracknell Forest, Berkshire, according to NHS data.