Woolworths buys MilkRun with plan to resurrect collapsed fast grocery delivery service

Supermarket giant’s rival service Metro60 to be rebranded to MilkRun and take on folded startup’s customer base

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Woolworths will resurrect the collapsed fast grocery delivery service MilkRun, folding the company’s customer base into its own and taking over the branding of its former rival.

The deal comes less than two months after MilkRun closed its operations after burning through tens of millions of dollars in funding, making it a high-profile casualty of surging inflation that triggered a global pullback in startup financing.

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