‘Young and handsome’: Biden kicks off $30m ad blitz with spot addressing age

Coinciding with multistate tour, 60-second ad shows president joking about age and stressing ‘strongest economy in the world’

Joe Biden’s campaign kicked off a $30m TV and digital ad blitz in key swing states on Saturday with an ad in which the president directly addresses concerns about his age.

Set to run for six weeks on stations including Black- and Hispanic-owned outlets, and released shortly after his fiery State of the Union address, the 60-second spot does not shy away from what many voters say is growing concern with the president’s age. The ad, titled For You, opens with Biden in light-hearted form. “Look, I’m not a young guy. That’s no secret,” the 81-year old president says. “But I understand how to get things done for the American people.”